How to tell a great story? Storytelling tips to master storytelling!

From drawings to YouTube, visual storytelling is a powerful way to share ideas, communicate, educate, engage, and motivate audiences to action.

If you hear something today, you’d only remember about 10% of what you heard in three days.

But if you see a relevant image when someone is explaining the same information, you’d retain more than 50% of what you see and hear in three days.


What is visual storytelling?

Visual storytelling is one of the most powerful tools content creators and marketers have. They tell stories by using beautiful visuals, images, videos, and voices to expose viewers.

5 Simple Rules of Visual Storytelling

1. Visualize your Story

To create your story frame, you need to think about how the user will interact with your story and what platform you are going to post content on. For example, for storytelling on Instagram, you should combine inspiring images and videos with an enticing narrative that makes for more memorable visual storytelling.

Whereas, visual storytelling for youtube can take the form of a longer video. Once you identified your direction, it’s time to sketch out your ideas in storyboard form and develop your story. First, sketch an actual subject of your story. Second, control directing the viewer’s eye through the image elements so you could guide the viewer’s eye along an intended path.


2. Teach something, but in a fun way

Give a lesson and educate by storytelling. Every marketing effort carries a message, that of your brand or business. Even in the educational process, storytelling is a powerful tool to grab the attention of students and engage them in the lesson. The human brain is a remarkable processor of stories to teach valuable life lessons. So if you want your followers to listen to your story, or capture your students’ attention, you’d better teach something important they wouldn’t have learned from their everyday interactions.

This way leaves your audience with a more lasting impression of your brand. And as a teacher, you can ensure that any concept you teach will be remembered for years to come.


3. Show, don’t tell

What could be better than engaging your audience—giving them an active role in the storytelling and making them part of the experience?

“Show, don’t tell” is a technique authors use to emphasize on showing the story through action, words, thoughts, senses, and feelings rather than through the author’s exposition, and description.

When you make your audience see rather than tell, They create visuals in their mind and come to the conclusions you want.

For example, if you have a specific idea bubbling around in your head, try to think about the situation you want to depict. Then sketch the settings and characters. This is a great way for story development but also leaves certain things up to the reader’s interpretation, which is much more interesting than making everything explicit.

4. Make the context clear

Context is the relationship between the storyteller and the audience. So context matters to help you build meaning, trust, and interest for the reader. Context adds specificity to your idea and directs the reader’s attention to a particular object, but too much will get in the way of your message as you digress. Even too little makes your writing hard for the reader to understand.

So without a clear understanding of the context, you cannot fully comprehend the author’s value, nor the overall meaning of a story.

5. Focus

Details are important in a story, but you have to be objective enough to notice when you’re getting tangled up in the details and forget what the story is about. Don’t get caught up in details that don’t serve your story.

You may have heard of the Rule of Thirds, applied to the process of composing visual images such as designs, paintings, and photographs. The Rule of Thirds is a type of composition in which a screen is divided into thirds using lines, and the focus points that the eye is naturally attracted to, are placed at the intersection of those dividing lines. Also, if the philosophy of the Rule of Thirds is applied effectively in storytelling, it gives extra depth to the story you’re telling.

“People don’t buy products, but rather the stories these products represent. (From Storytelling: The Story Making Machine and Formatting Minds)

So if you are wondering why I should care about visual storytelling, you better know that people don’t care about how good your product is. They connect with visual contents and your story.  In a world overflowing with data, marketers might fail to grab audiences’ attention.

Even if your first attempt at visual storytelling wasn’t that great, ask yourself whether your visual content follows all these rules and tells a good story to stand out among a sea of competitors. 

Also, if you are overwhelmed to be a writer, editor, creative, and organized all at the same time, Castofly is a great tool that will help you improve your storytelling strategy and create beautiful visual content.


Vancouver, BC